Miu Sutin means in Quechua “to sell truth”, which perfectly defines our project: ethical, ecological, respectful towards workers and consumers as well as the environment. Quechua is a native language of South America, language of the Incas.
Our value proposition:
To enhance the safety of our consumers. We want them to feel safe in the environment they are in to be apart of a better world.
We want to participate in a paradigm change, not only creating a new way of producing and consuming, but also building a better world: a more supportive, ethical, ecological world where we all have a place.
Since the start, the brand anticipated new fashion challenges. A constant need to redefine oneself and respond to the challenges of our society. This is the best way to grow both personally and professionally.
We work empathically with consumers and with all our suppliers and collaborators. We anticipate the needs of each one and offer the best for all of us.
Our commitment to protect environment, our suppliers, our partners and our customers is grounded in our sense of responsibility. Through each action in our daily lives, we are committed to strive for a better world.
Our actions are guided by what defines our DNA: ecology, ethics and a balanced business model.